New Wool Care App November 19 2014
New Wool Care App for Apple and Android devices
THE WOOLMARK COMPANY RELEASES ITS WOOL CARE GUIDE APP, SPREADING THE MESSAGE THAT CARING FOR WOOL IS EASY
The Woolmark Company is pleased to announce its rollout of a Wool Care Guide app, placing information on apparel care at the tip of your fingers.
The Wool Care Guide app easily explains to consumers what different logos mean which they may find on their wool products, and details the steps to make caring for your wool apparel easy. You can wash, dry and iron your wool clothing at home with the confidence that Woolmark Apparel Care products are tested and approved for their performance in caring for wool.
The app defines the four main categories of apparel care:
Care Labels: This will help you understand your care labels, such as whether your wool item is safe for machine wash or hand wash only. Using approved GINETEX care symbols, washing wool has never been easier.
Equipment: The Woolmark Company tests and approves the wool cycles on washing machines, tumble driers and irons. Appliances with the Woolmark Apparel Care logo have been tested on their ability to wash wool effectively. Look for the same logo on Woolmark-approved detergents, which are suitable for laundering your wool textiles.
Care Tips: Irrespective of the laundering method, it is recommended that wool garments are turned inside out prior to laundering; this will prolong the 'as new' surface appearance of the garment. Other tips such as how to avoid colour bleeding are also clearly outlined in the Wool Care Guide app.
Stain Removal: The app also provides effective measures of stain removal for the treatment of everyday stains such as coffee, wine and grease. All safety precautions recommended by chemical suppliers should be followed.
The Woolmark Apparel Care program seeks to provide quality laundering technology to consumers to provide the very best care options for wool garments. The program allows for the Woolmark Apparel Care symbol to be licensed for use on detergents, washing machines, tumble driers, irons, fabric softeners and bleaches for domestic use. All products are tested by independent laboratories, authorised to carry out Woolmark testing. Detergents were first licensed with the Woolmark symbol in 1969, and the symbol has been applied to washing machines since 1968.
"The Wool Care Guide app is part of the Woolmark Apparel Care program's overall strategy to provide consumers with educational and functional tools for laundering their wool apparel with ease," explains The Woolmark Company's Chief Strategy and Marketing officer Rob Langtry
"These initiatives address a mis-perception among some consumers that wool garments are more difficult to care for than garments made from other fibres, yet we address these misconceptions through global marketing, education and R&D, spreading the message that wool is easy to care for."